Blog

"If a job's worth doing..." An expression from many a mother, but one that should be learned for marketing. You need to provide more reasons for your prospects to say "yes" to your product than your competitors. And this doesn't stop with just the product.

Advertising that flies in the face of fashion risks being seen as irrelevant, either because it appears out of date or it's clearly aimed at a different market.

Now we've had the referendum and we have more, rather than less, perceived instability, companies should be out there telling their clients that it's business as usual.

Sales incentives are common in the retail market. Have you considered using similar techniques? Maybe a package of products or product options would work well?

​Why take risks? Risks enable us to grow, to change, to challenge ourselves and those around us. The opposite - that's stagnation. Without taking the risk of presenting your business to wider audiences you risk business decline...

Does the advertising create the stereotype or is it the other way around? The old chicken and egg dilemma is played out every day within the marketing world.

As it becomes more and more difficult for companies to go out to potential customers with their messages, the need for more information - or content - grows.

Getting noticed and getting talked about are great ways of swelling the numbers of people and businesses who can potentially become customers. Here's 3 ideas to get you going.

We're all apparently trying to engage out target audiences in a conversation these days, apparently. However, thinking about this more in the light of transactions may be more helpful.

If you're a small business with no need or dreams to grow, then keep doing what you're doing. But what if you'd like to become a bigger business? What happens when revenues start to fall? How will Internet shopping impact your sales? Marketing is the technique that makes it possible to grow your business through increased sales.