More & More Content

With increasing difficulty in telemarketing to B2B clients and tight restrictions on email marketing to consumers, "content" marketing has grown in popularity. "Pulling" interest in to your organisation is now becoming more important and more effective than "pushing" your message out to your target population.

Generating content

Coming up with new content on a regular basis can be tricky. For small businesses there's no flexibility to hire dedicated content writers, while larger companies don't necessarily have the budget available for a full time head. And given the time it takes to come up with new articles, documents and comments, there needs to be some way to streamline the process.

Firstly, keeping to a schedule is important. This ensures that people who read your content will keep returning since they know when to expect something new. And from the business person's point of view, the schedule forces the issue - it makes you actively spend the time to come up with a new article.

The other main part of the solution is to read up on what else is being said in your industry. It may be keeping tabs on the news, then commenting on something that you have a strong view on.

Or have a look at other blogs in your market - there's likely to be some subject being discussed that sparks something you can write about.

Then there's the conversations you have with colleagues - that's certainly an important source of inspiration for Bob's Blog.