Blog

26 Jan 2015
Social Media... Does it make sense for you to spend time posting updates? Who's going to read them? Are they going to be your customers? Think carefully before following the social media hype herd...
19 Jan 2015
"Search Engine Optimisation (SEO) is the antithesis of creative marketing". Discuss...
12 Jan 2015
With all the hype around social media, search engine optimisation and videos of cats, you'd be forgiven for thinking that the Internet is some magical new way of doing things. How should marketing be viewing this "new" medium and how does it affect marketing strategy and programmes?
5 Jan 2015
Big brands spend big bucks on marketing. They don't do it just for the ego boost - they do it because they get a return on their marketing investment. "Build it and they will come" might be the mantra, but if no-one know you built it then you'll not be needing crowd control...