26 Feb 2018
For the marketers: if you really want to be kept happy you'll want to be told it like it is, expect hard work and not to be overcharged.
19 Feb 2018
Do advertisers think enough about their use of their market's attitude to foreign influences?
13 Feb 2018
If you fail to ensure that your message is in tune with your target market then your brand - and business is at stake.
6 Feb 2018
I love the diversity and tolerance of Britain. OK, so it's not wall to wall Mr Nice Guy, but I think we're OK. But should we adopt un-British ways of doing marketing?