29 Jun 2015
Five questions to ask yourself about each marketing campaign so that the whole thing uses your budget efficiently and is easy to understand.
22 Jun 2015
Marketers and customers are constantly playing a game of hide & seek. Or maybe it's more like Where's Wally.
15 Jun 2015
What triggers interest, and what triggers a sale? These two questions are important to understand so that you can get the most return from your investment in marketing.
8 Jun 2015
One of the more interesting things about the Web is that it's easy to be distracted. Going off on a tangent is positively a good thing in this environment. Recognising that this happens is an important tool which can help your product get found.
1 Jun 2015
Have you noticed how so many shampoo ads try to baffle us with science? It's the ones that just say things like "the only hair product with crazedunclium" that really get me. Just what is it that this apparently made-up chemical is supposed to be doing for me?