Blog

Advertising is pretty subjective, and of course must be aimed squarely at your chosen target audience. Choice of a tag line is equally important - some get it right, and, well, some don't.

Marketing does work - lots of organisations agree with this.

The use of social media in marketing needs to be seen as more than just a one-off event. There's lots of potential in this marketing "channel" - from influencing people, through converting sales to providing customer service. You may not need all of these layers, but it's worth considering the bigger picture.

Need professional marketing on board, but can’t justify a full time post? Many businesses struggle through marketing, but there's a better way.

Your strapline is very, very important. In just a few words it should say a lot about your organisation.