31 Oct 2016
You might not realise it, but when your attention is caught by a TV advert you'll notice the same images and messages all over the place. There's a reason...
24 Oct 2016
Using a feel-good factor in your marketing activity can be a great way of getting behind the defences of your target audience.
17 Oct 2016
Love it or loathe it, we're going to be leaving the EU. So rather than a lot of hand-wringing, businesses should be looking for the opportunities that present themselves both now and after the door closes.
10 Oct 2016
Ambiguity is the curse of the marketing classes
3 Oct 2016
You're excited about your products - that's great. But your sales prospects are busy with their own business. So keep your marketing simple and to the point.