29 May 2017
We often see it - a marketing piece that explains the subject but doesn't say what the reader is meant to do about it.
22 May 2017
If people don't know about you, they won't buy. If people don't want to buy from you, they won't.
15 May 2017
Your new brochure looks lovely, but does is it actually going to help to deliver sales?
8 May 2017
You're spending hard-earned marketing budget on a trade show, so you'll need to get as many people to visit you there as you can.
1 May 2017
You don't have millions of customers; you don't have oodles of time; but there's lots of opportunities to spend marketing money. What's best?