What do you want me to do?
Any sales person will be aware that asking for the business is a good thing.
The same goes for marketing content. It's all very well putting together carefully crafted words and beautifully designed graphics, but if you don't tell the reader what they're meant to do, then, chances are, they won't.
So whether it's a brochure, a web page, a flyer or a marketing email, ask your audience to do the right thing.
What could the right thing be?
- Buy it now!
- Click for more information
- Fill in this form
- Phone us
- Visit us
- Download this free resource
Of course it all depends on what the marketing piece is about, but you want your prospective client to take the next step towards buying something from you, so ask them to do it.
Need any inspiration? We're here to help, so please do get in touch.