27 Apr 2015
Getting found on the internet is an obsession for some, and an opportunity for others. From so-called Search Engine Optimisation (SEO) experts to online advertising, there's a whole stream of organisations wanting to part you from your budget. So how important is being found?
20 Apr 2015
Wet-your-finger-and-stick-it-in-the-breeze marketing - or more commonly known as doing nothing marketing - just doesn't work. And sticking your finger in the air hoping that people will find your website when that's your only sales channel is just courting bankruptcy.
13 Apr 2015
You've only got a short time to grab someone's attention. This works for shop fronts, exhibition stands and websites. By making simple adjustments to the first thing people see you'll increase your foot-fall, whether it's real feet or the virtual kind.
6 Apr 2015
Email marketing is still an effective tool in the marketing kit. Ultimately you want people to read your message and click on your call to action, but first you have to both get it past the spam filter and get them to open it. Here I'm focusing on the opening bit.