9 Apr 2018
You'll have seen lots of messages about GDPR data protection by now. How much of a hole will this make in your marketing lists?
19 Mar 2018
It's hard enough getting people to visit your site, so make sure they stick around and read your content.
13 Mar 2018
Beware cutting marketing just because you can't see any direct results. Look at the sales book.
5 Mar 2018
While digital media is of great importance to the marketing mix, it must be seen exactly as that - a PART of the marketing MIX.
26 Feb 2018
For the marketers: if you really want to be kept happy you'll want to be told it like it is, expect hard work and not to be overcharged.
19 Feb 2018
Do advertisers think enough about their use of their market's attitude to foreign influences?
13 Feb 2018
If you fail to ensure that your message is in tune with your target market then your brand - and business is at stake.
6 Feb 2018
I love the diversity and tolerance of Britain. OK, so it's not wall to wall Mr Nice Guy, but I think we're OK. But should we adopt un-British ways of doing marketing?
29 Jan 2018
Big Red Moose - definitely NOT in the political world and definitely IN the world of real-life business.
22 Jan 2018
Speak with clients in the way they ought to be spoken to. Consider your main target audience first, then use language that's appropriate to them.