Bob's Blog

The difference between Big Red Moose and the political world?

I’m sure it’s my inner curmudgeon that increasingly relishes the opportunity to rail against any political and corporate impropriety going so, when I saw a trailer about an investigative journalist blowing the lid on the subject of our political class benefiting financially by ‘advising’ businesses on how best to deal with Brexit, I had to watch. Moth to flame.

There was this Tory peer…. (sounds like the start of a joke, doesn’t it?) who, despite clearly being unaware that he was being filmed, went to great lengths to stick to the parliamentary code of conduct to his credit, although the documentary makers did skew it a little against him but hey, that’s television, isn’t it. The point that he made, however, resonated with me: he suggested that whilst this (fictitious) company before him may knock on a dozen or so doors to find the right combination of individuals to talk with about how to gain the best corporate advantage from Brexit, by paying an "entirely independent" company the sum of €5,000 per day, he personally would ensure that the first door they knocked on would be the right one, thereby saving them time, resources and budget.

There’s the rub; Big Red Moose is no political organisation; it is as you know, a marketing company, but what our Tory peer was offering is no different to what we do. Except, of course, we are using our years of collective experience to eliminate marketing initiatives that probably won’t work thereby leaving our clients with a shortlist of ones that probably will, rather than point a mercenary finger on receipt of cash to an "independent organisation" to a doorway that may or may not yield the right results without any fear of retribution as any failure would be blamed on the clients’ pitch rather than a bum steer. And by the way, our fees are far less than his.