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Just because shiny new marketing techniques can appear cheaper, it doesn't mean they're going to do the job you need them to.

In a down-turn, whether it's just a bad run of business or something more environmental, many businesses tighten their belts. Often it's marketing that suffers. Just how much does that make sense?

Now there's something on TV other than the US Presidential Election, use the lull to see what lessons can be learned from the process.

Ever lost business and you know it's something that you did which was the problem? Annoying isn't it? Even seemingly small things can turn perception against you, so take a little time dealing with the small stuff... it's worth it.

You might not realise it, but when your attention is caught by a TV advert you'll notice the same images and messages all over the place. There's a reason...

Using a feel-good factor in your marketing activity can be a great way of getting behind the defences of your target audience.

Love it or loathe it, we're going to be leaving the EU. So rather than a lot of hand-wringing, businesses should be looking for the opportunities that present themselves both now and after the door closes.

Ambiguity is the curse of the marketing classes

You're excited about your products - that's great. But your sales prospects are busy with their own business. So keep your marketing simple and to the point.

Every part of the projection of your organisation to the outside world must reflect your brand.