Big Red Moose Marketing

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Tech for Tech's Sake

With all the hype around social media, search engine optimisation and videos of cats, you'd be forgiven for thinking that the Internet is some magical new way of doing things. How should marketing be viewing this "new" medium and how does it affect market…

https://bigredmoose.com/bobs-blog/for-techs-sake

"I had chips for tea". The future of social media.

Social Media... Does it make sense for you to spend time posting updates? Who's going to read them? Are they going to be your customers? Think carefully before following the social media hype herd...
then this kind of social media post is likely to be problematic. Just …o those businesses that don't sell chips use social media as a realistic
https://bigredmoose.com/bobs-blog/chips-and-social-media

No, we're not Luddites

If you've read other articles here you may think we're from an earlier age. Not so... we just believe in spending a little time looking before leaping in to the fire...
so not so. We'll know far more about what social media has to offer than
https://bigredmoose.com/bobs-blog/not-luddites

Tweet Plans

Take a step back before plunging in to social media. You'd think carefully about introducing a new product or service... what's the investment; running costs; projected return? Embarking on a social media marketing campaign is no five minute job, so stop …
Contributing to social media for business is all the rage at the moment. … offering to sort out your social media. However
https://bigredmoose.com/bobs-blog/tweet-plans

How People Buy

The buying process has changed over the past few years. With the advent of huge amounts of product and service information online, together with other people's opinions, the average buyer will first do their research on the internet. This applies to many …
e consumer world the flavour of the month is social media… whether they're via email or social media
https://bigredmoose.com/bobs-blog/how-people-buy

Swim The Channel

Well OK, so there's no physical swimming involved, and the channel I'm talking about isn't wet either, but the line is good. The thrust of this item is that there's no point talking to someone if they're not listening.
. It depends on your audience. Social media is all the rage at the moment. Hardly a day … your sales problems go away simply by using social media. Undoubtedly there is a huge role for this c
https://bigredmoose.com/bobs-blog/swim-channel

Old Hat Marketing

While social media and content marketing continue to dominate the conciousness of marketers and the column inches of publications you might want to think about some older tactics.
and social media is a great way of communicating with your au…own weary of predicting the demise of email. Social media is apparently the only way to go now. But ju
https://bigredmoose.com/bobs-blog/old-hat-marketing

5 Steps Towards Good Content

In our age of the short attention span it's important to get your message across in a concise, easy to digest manner. Here's five things you should think about when creating content.
e going to use it to promote your content in social media. Don… Your websiteEmail newsletterSocial media Just think about where your target audience
https://bigredmoose.com/bobs-blog/5-steps-good-content

Comfort Blanket

Do you have any tech that needs a bit of care & tenderness to coax it in to doing its job? Is there anything in your online presence that you do just because it's a comfort blanket?
they need a website and they really must use social media. I…. Don't get me wrong. Websites and social media are great tools…the next person who offers to solve all your social media or website woes doesn
https://bigredmoose.com/bobs-blog/comfort-blanket

Long Live Email

The demise of email has long been prophesied but it's still hanging in there.
ou need either one or other approach. While social media now provides consumer level answers to the q…mmunicate with all the people I need to. The social media business is dominated by big corporations wh
https://bigredmoose.com/bobs-blog/long-live-email

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