You Get What You Pay For

Unless you've been completely ripped off, you do generally get what you pay for. Reciprocally, you’re not likely to get much if you’re not prepared to pay for it. Common sense, right? Well, apparently not. Whether it’s business cards or a website, it would appear that there a lot of people quite happy to allow themselves to represented by a template-based offering; not that there is anything wrong with that, as long as your expectations are not too high.

We have the minimum wage in this country, and that is a good thing, but still it isn’t a great deal of money. But what sort of website could you expect realistically that cost ten minutes of a minimum wage paid worker every month? Given that one of the main points of marketing is to give you ‘stand out’ as our American cousins call it, why then would anyone seek the anonymity of a template-based website?

Yes, of course, we build websites too. But in our experience, clients need to have a big part in their creation as it’s their company, not ours, that is being represented. They want enhanced functionality in many cases, and they are more than entitled to change their mind and frequently do. This involves conversations, emails and meetings before the website is finished to their exacting standards, but not, unsurprisingly, for a quid a month.

We’re lucky here; our clients come in all different shapes and flavours, a truly diverse range of industries and company sizes to keep us on our toes. But they all have one thing in common; they want stand out. They want to be noticed. They want to grow their businesses and they certainly do not want to be yet another face in the crowd.