Thinly spread can be good

It may seem obvious that a single advert or short series that puts your message across is most likely to be effective.

This is often wrong. Many people don't consciously pay attention to advertising so your in-depth efforts are likely to be ignored.

However, a long-running appearance across all available media can be highly effective. If your name and tag-line are seen in most issues of a magazine, are frequently seen in the online version, and are shown in the email newsletter, your target audience will sub-consciously see your logo everywhere. This puts your name at the top of their mind, making you their first call when they need your products or services.

This approach has the added benefit that your competitors will also see you everywhere, apparently spending lots of budget on advertising.

We know the tricks of this trade - in particular how to achieve success without spending a fortune. Give us a call...