Story Time

You've already seen it - the latest set of Tesco adverts which feature food "love stories".

It's a clever piece of work, raising the brand name, maintaining awareness, demonstrating a real-life application and promising follow-up content that will make you visit the store and buy the ingredients.

Stories can work in most industries - it's a case of thinking about how customers will be using your products or services, then walking them through some typical scenarios.

And if you can come up with the story, the associated visuals plus a more detailed follow-up piece then you've got the makings of a great campaign.

Need any help? Let us know.