Bob's Blog

Paint the right picture

It's all about painting...

Unsuccessful marketing

If your marketing - your website, your flyers, your signage, your emails, ... all focus on your business then you're not painting the right picture.

Your potential customers don't really care about your business - after all, there's plenty more out there. So if all that you say is all about you then they're still not going to care.

Painting a picture of your business in your prospects' minds just isn't going to work.

Successful marketing

Try thinking about your business and your products from the customer's point of view.

  • How will your product make their life easier or perhaps more enjoyable?
  • How will your services make their business more profitable or efficient?
  • How will your company make them feel special?

Paint a picture in their mind that shows how their life or business will be better with you in it, and you're on to a winner.

Need any help with the marketing paint brush? We're happy to get creative!