Marketing your way out of a mess

Irrespective of which side you sat/sit by the Brexit fence, we all agree that, as we speak, we’re in a frightful mess. Were we to don our rose-tinted spectacles, we could say that the politicians really know which way this is going to go, so let’s just trust them to make it all better. Hmmm, really? We all have our own ideas on how this is going to pan out, but I very much doubt if anyone is going to put money on it. The mantra must be ‘contingency’.

There is a well-known or (in?)famous blond Brexiteer and notable journalist who, immediately prior to the 2016 referendum, it was reported  that he had penned two articles; one on why we should leave, and the other why we should remain in, the European Union. It would appear that he opted for the one that was the right thing to do, or that suited his purposes best, dependent on how cynical you are. Either way, he cannot be accused of not having a contingency plan.

Take a leaf, then, out of ‘BoJo’s’ playbook. Since this deal, that deal, or that deal, no deal or remain, is going to cost this country and every business therein, like it or not, the logical thing to do is plan for each outcome. Your customers will be here, if it’s this outcome, or there if it’s another. Either way, you need to plan for all eventualities; not doing so is folly. It will cost you, but look at the alternative of not planning, if you dare.

We are helping companies as we speak on how to prepare their marketing messages for all contingencies so that, as soon as the deal is done, whatever it may be, they can be quicker out of the blocks than their competitors. Perhaps you ought to call us. Right now.