Bob's Blog

Logic Puzzle - Why Companies Do Marketing

Consider this: Big Red Moose does marketing. We’re in business, so we must have clients. If we have clients, then we must be able to do stuff that they can’t do themselves. If we’re doing stuff for them, then it must be worth their while paying us, otherwise they wouldn’t. Therefore, they must be happy, or they wouldn’t be clients.

I have a set of spanners, but does that make me a mechanic? I paid for my spanners, so they’re mine, but I don’t buy more spanners every month still not to be a mechanic; that would be waste of my budget. Why, then, do some companies say that marketing doesn’t work?