High Speed Snails

A few weeks ago I talked about the importance of an attention grabbing headline combined with text that's easy to read.

Here's some ideas to help you come up with a subject.

Something funny

Since the advent of sliced bread - and possibly before - it has been common for news bulletins to include something to amuse the viewer. They'll tantalise you with the headline so that you'll watch the entire programme just to see the high speed snails.

If you can take something quirky or amusing and use it to deliver your message then you're on to a winner.

Curing a pain

Identify a business pain that your ideal audience is likely to have, then write about how they can cure it, and you'll have them hooked.

If you can show how you can do something that will make their life easier, save them time, increase their productivity, or simply make some task more bearable then they're likely to read on.

Open a new horizon

Tricky one this, but if you can show, in a short article, how your reader's business can develop profitably in a somewhat different direction, you've got a great story.

Simple steps

You'll have seen articles like this - "How to..."; "Five steps to..."; "The best..."

If they cover a subject that is of interest to the people you want to talk to, then they'll read this kind of article.

Finally

Finally, remember to keep it easy to read; don't forget to make sure your message is wound in to the piece; and ask people to do something...

So, if you need any help with ideas, writing or developing a full campaign, please do get in touch.