Bulk email is still a powerful tool
If you've got a good database of opted-in email recipients and you've got a good message, then results can be great.
However, the most challenging problem is to persude people to open the message in the first place.
Picking the right words
Getting a good hook in your subject line is critical - but don't forget that the first few words are shown in most email displays.
I frequently delete unopened emails based purely on the poor use of English in the first sentence. And I can't be alone in this behaviour.
Other things to look at are
- Your "from" name - I like to use both the company name and the sender's name
- Ensuring your email looks good on mobiles, tablets and desktops
- Being careful how you use layout and images - email clients don't tend to play by the normal rules
- Using a bulk email system so you can see who opened the email and who clicked on which links
If you need any ideas, give us a call!