Easy To Buy?
No matter how people do business with you - in person, on the phone or online - a good customer experience is key to success.
In our digital age people expect to be able to find information online as well as at the shop. And organising everything so that it all looks and feels the same means that customers have an easy time of doing business with you - no matter how and when people want to find out more.
According to the UK State of Multichannel Customer Service, 97% of customers say that customer experience is important in their choice of, or loyalty to a brand. And on the flip side, 95% of people share bad experiences with others, and 87% share good experiences with others (Zen Desk). Finally it's usually said that it's at least four times easier to sell to existing customers than new ones. So making it easy for people to do business with you is critical to on-going success.
