Are you a deleter or a reader? When you check your emails first thing, do you simply select all the ones that look like rubbish then immediately delete them? You know the ones... "Congratulations! You have won." "Invoice from Bloggs Associates" and so on.
There's so many emails - and texts - flooding the networks that it's no wonder that people pay little regard to them. If the message isn't immediately recognisable as from someone known, something useful, or something interesting then it soon gets consigned to the bin.
This highlights the crucial importance of getting a few basics right when engaging in this kind of marketing.
- Use an email service provider that's not going to get your email blocked
- Ensure your "from" name is familiar
- Write a subject line that's going to get attention in just a few words