Bob's Blog

Creative Design

Everybody can use Word and PowerPoint. That's right isn't it? Well yes, and no.

We just need to look at the early output from school children to see what kind of presentations they develop. Lots of swooping and sound effects, but little in terms of polish.

Even so, there's many people who are skilled users of Office software who will still produce PowerPoint that doesn't do the job it's meant to.

This is where a marketer steps in. By determining the purpose of a document we can then design it in such a way as to point the reader or viewer in the direction we want them to head.

A good design will help the reader to pick up the essence of the piece with minimal effort while engaging interest and driving further action.

So if your documents, presentations or brochures aren't working hard enough, give us a call; maybe we can help.