Content Fatigue

We've all had the experience of getting fed up with a TV advert because we've seen it so many times - insurance comparison site ads spring to mind. And in many cases the lack of change causes more harm than good - we reject the whole brand. I, for one, would never use Go Compare!

The principle extends far beyond TV advertising. A website that rarely changes is not something that people are likely to return to again and again. If you believe there's not going to be anything new then why look again? If you're only interested in a one-off sale then this might be fine, but it's easier to sell something to an existing customer than a new one.

Varying advertising, adding new content to your website and keeping social media alive and active are all ways that will not only keep people interested in your offerings, but will also keep search engines interested. And if being found on Google is important to you, then regular changes to your online content should be equally important.

All this takes time. If you need help, let us know!