And the award goes to...

While we at Big Red Moose don’t keep our collective lights under a bushel, we’re not nearly so gauche as some other marketing organisations that are far more adept in the shameless self-publicity stakes. In fact, we are quite prepared to praise the competition where praise is due.

So much so, in fact, that the Big Red Moose ad of Q2 2017 – still running, by the way - must go to the Samsung ‘Ostrich’ television commercial. Everything is right about that ad; it has humour, it’s wonderfully quirky but the strap-line is the real strength of the whole package.

Whoever came up with "We make what can’t be made so you can do what can't be done " needs to take a bow; genius and the first winner of our coveted, hypothetical award.