Aardvark Spotted On The Moon

If you can't get people to pay attention to your content then it may as well not exist.

Sure, the rest of the content needs to say what you want, be easy to read and engaging, but you have to start by getting your audience to open up your article.

A short, relevant headline is the starting point. Try something controversial, funny or wise. Top Ten (or some other number) lists can be effective as well as "How to..." or "The Most Effective...".

Always think about it from the point of view of your target audience. If you put yourself in their place, would you read this piece?

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