7 Jan 2019
While some businesses cut marketing at the first sign of trouble, those that tailor their promotional activities to the new reality will almost certainly prosper much more than their tight-belted competitors.
12 Nov 2018
M&S is going through the pain of most of the high street, but great marketing has, and will keep it there.
5 Nov 2018
Media choice has never been wider. Making the right choice is even more important - it's so easy to drain your budget so pick the channels with the best chance of success.
21 Aug 2018
While marketing fluff has long been a part of modern society, we should be aware that stretching the truth too far can have a similar outcome to an over-elongated elastic band...
20 Jul 2018
While media editing and advertising are separate entities, we also need to recognise that publications are running a business just like us.
16 Jul 2018
For bulk email - and even one-to-one unsolicited messages - the subject and first few words are make-or-break.
9 Jul 2018
The idea of marketing is to generate a positive response, so sledgehammer or glove? - it depends on what you want to achieve.
25 Jun 2018
Like it or not, we make decisions within the context of marketing messages. If nothing else we're made aware of products because their owners saw fit to market them. In fact, there's a lot more to a purchase decision than just that. If you don't tell people you have something to sell, they won't buy it.
30 Apr 2018
Does your businesses want or need to grow? No? So why continue to invest in marketing? Existing customers will inevitably stop trading with you, and dropping out of your market's eye will lead to the question of your success or even continued existence.
16 Apr 2018
"Absence makes the heart grow stronger" just doesn't work in the world of business. Without being in the minds of your target audience, you'll quickly be forgotten.