9 Mar 2015
There's no doubt that online content is an effective way of getting noticed these days. The majority of most organisations' target market will do their research on the Internet. So how do you actually create all this content?
2 Mar 2015
How many of your marketing emails actually read by your potential or existing customers? Getting a few basics correct in your email campaigns makes a big difference in the return on investment on these activities.
23 Feb 2015
Take a step back before plunging in to social media. You'd think carefully about introducing a new product or service... what's the investment; running costs; projected return? Embarking on a social media marketing campaign is no five minute job, so stop to think before making the commitment.
16 Feb 2015
Search engine results. Don't you just hate it when you click on a link in your favourite search engine only to find that the page you end up on doesn't even pretend to contain the content you were promised?
9 Feb 2015
What's your website for? Is it to sell products directly; to inform and advise; or to deliver compelling messages about your products and services? Whichever it is, your website is your shop front. In an age where we comment that, dropped in any high street you'd be hard pushed to say which town you're in, wouldn't you like your "shop front" to stand out from the crowd?
2 Feb 2015
If you've read other articles here you may think we're from an earlier age. Not so... we just believe in spending a little time looking before leaping in to the fire...
26 Jan 2015
Social Media... Does it make sense for you to spend time posting updates? Who's going to read them? Are they going to be your customers? Think carefully before following the social media hype herd...
19 Jan 2015
"Search Engine Optimisation (SEO) is the antithesis of creative marketing". Discuss...
12 Jan 2015
With all the hype around social media, search engine optimisation and videos of cats, you'd be forgiven for thinking that the Internet is some magical new way of doing things. How should marketing be viewing this "new" medium and how does it affect marketing strategy and programmes?
5 Jan 2015
Big brands spend big bucks on marketing. They don't do it just for the ego boost - they do it because they get a return on their marketing investment. "Build it and they will come" might be the mantra, but if no-one know you built it then you'll not be needing crowd control...