25 Apr 2016
One of the first decisions in any marketing campaign is to choose a target market. Without a target your campaign runs the risk of offering nothing to everyone. However, it's still possible to run a campaign that doesn't totally exclude those outside your chosen target.
18 Apr 2016
You've probably seen all the "expert" advice online and in books telling you what marketing you should be doing. But if we all follow this kind of advice, how are you going to stand out from your competitors?
11 Apr 2016
Much like styles in the world of fashion, marketing has a habit of regurgitation old ideas as something really new. I'm not suggesting that the flares in beige and platform shoes should be strutting their stuff now, but it's rare that a true marketing innovation hits the streets.
4 Apr 2016
Taking account of both what you sell and the people you're targeting must go hand in hand. If you know nothing of the person you're trying to contact then ensure you're not going to alienate them no matter what situation they may be in.
28 Mar 2016
Humour, used wisely is a good thing in marketing. Most people do have a sense of humour so appealing to it - within your target audience - can be a useful approach.
21 Mar 2016
Think beyond the simple act of purchasing a product. It's not just a monetary transaction; your product is being acquired to fulfil a need. Tap in to the need and you're one step ahead of your competition.
14 Mar 2016
You wouldn't generally set about a trip in the car without knowing where you want to end up. Marketing is just the same. Successful, cost-effective marketing isn't the same as buying a few adverts. To achieve a good return on your marketing investment you'll need to spend some time thinking about strategy before opening your wallet.
7 Mar 2016
If you have a legal problem, you hire a lawyer; if you have a plague of rats you call a rat catcher. Somehow this logic often doesn't extend to the problem when some companies find they need more sales...
29 Feb 2016
Advertising is pretty subjective, and of course must be aimed squarely at your chosen target audience. Choice of a tag line is equally important - some get it right, and, well, some don't.
22 Feb 2016
Marketing does work - lots of organisations agree with this.