5 Jun 2017
Need potential customers to find you online? You'll need to work to make sure your site comes up in the searches.
29 May 2017
We often see it - a marketing piece that explains the subject but doesn't say what the reader is meant to do about it.
22 May 2017
If people don't know about you, they won't buy. If people don't want to buy from you, they won't.
15 May 2017
Your new brochure looks lovely, but does is it actually going to help to deliver sales?
8 May 2017
You're spending hard-earned marketing budget on a trade show, so you'll need to get as many people to visit you there as you can.
1 May 2017
You don't have millions of customers; you don't have oodles of time; but there's lots of opportunities to spend marketing money. What's best?
24 Apr 2017
Remember Reggie Perrin? And CJ? Anyone in business needs to keep an open mind but to maintain a healthy level of cynicism too.
17 Apr 2017
Story telling is now definitely mainstream - just see the Tesco advertisements. It's all content, but choose what's going to work for you.
10 Apr 2017
Constant exposure to the same messages means that people give up and move on.
3 Apr 2017
Search Engine Optimisation, or SEO, is something you're bound to have had emails about. Lots of so-called professionals will guarantee you a spot on page one of Google search. Well, just my opinion, but but that's just not achievable.